stpierre.ai
A free book for septic replacement businesses
I'm Alex St. Pierre, and for the last two years I've been building one thing.
A repeatable system for putting qualified site evaluations on a septic replacement business's calendar — using AI-assisted creative, marketing, and operations instead of shared leads, referral luck, or chasing Google. I ran it, broke it, fixed it, and wrote down exactly how it works.
I turned all of it into a free book: How to Fire Your Lead Vendor and Grow from $1M to $10M. My ad said I'd give it away, so here it is — the whole thing, free at stpierre.ai/kits, in plain English. Start with the backlog math, then work through the six engines that build the system. Nothing is held back behind a form.
Read it start to finish. Run it yourself if you want to. And if you'd rather have it built for you around your Septic Replacement business, the offer is waiting at the bottom — but only after you've had the whole book, free.
No email. No download required. No catch. The full book is linked below — start reading.
What's inside — read it free
First the math. Then six engines you own. In order — the sequence is the point.
Start here
The Backlog Blueprint
The backlog math that tells you when it's safe to hire
Your monthly site evaluation target, channel benchmarks by cost per sold job, hiring triggers by role, and the 7 numbers to check each Monday.
Read it free →Chapter 1
Content Engine
A month of jobsite proof from one afternoon of filming
One real job → symptom-first ads, Reels, follow-up proof, and a local trust library. Reach the 97% before they search.
Read it free →Chapter 2
Booking Engine
Reply in seconds. Follow up until the homeowner decides.
The full inquiry-to-calendar path: fast reply, clean intake, honest availability, 5–8-touch follow-up, human rescue. Install before buying traffic.
Read it free →Chapter 3
Data Engine
One weekly scoreboard: cost per sold job, by channel
Spend → qualified leads → booked site evaluations → shows → sold jobs → revenue, in one Friday review. Kill the channels that only look cheap.
Read it free →Chapter 4
Ops Engine
An operating system your team runs without you
Every recurring result gets one owner, one written rule, one number, and one place for exceptions. Getting yourself out of daily operations starts here.
Read it free →Chapter 5
AI CSR
The AI receptionist inside your booking system
A constrained AI that answers, qualifies, collects phone + ZIP, and routes every lead to pass, review, or fail. Never quotes, never diagnoses.
Read it free →Chapter 6
AI OS
One data brain your team and AI use to run the business
CRM, ads, bookings, jobs, and revenue connected to one governed database with an AI interface. Build after the Ops Engine.
Read it free →If you'd rather have it built for you
The service that builds and runs everything in this book is The Backlog Engine™ — your custom job-booking engine for septic replacement businesses, wired end to end: pain-led creative, intake, qualification, booking, CRM, reporting, and the sold-job feedback loop.
Alex's deepest operating history is foundation and waterproofing; that's the origin of the $5M+ managed / 10X–23X ROI track record, and case studies keep their real niche. The mechanism and the offer expand to your trade — the proof stays honest about where it came from.
Exclusivity: one company per niche per market — when your Septic Replacement market is taken, it's taken.
See what this could look like in your market Four quick questions · under 30 seconds